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Leave Promotion At The Door: Grow Your Audience By Harnessing The Power Of Influence
Machele Stefhon, Director of Convert, PR with Panache! and Julie Carter, Co-Founder and CEO, GreyED Solutions
It’s no secret that influence plays a significant role in business. With influence comes trust, and trust takes time, of course. Fortunately, there are already influencers out in the market who’ve earned the respect of many of your potential customers. How can you take advantage of that influence to increase brand awareness and boost revenue?
Join us for a conversation around the critical steps in developing an influencer strategy to elevate your PR and marketing efforts.
Session participants will:
- Gain tips and tricks for developing a customized influencer marketing strategy
- Have an opportunity to ask education influencer’s first hand about how to build relationships to gain their trust
- Learn ways to measure success and how to monitor progress
- Leave with an understanding of the common challenges and pitfalls to watch out for